Receiving nearly 76 thousand comments and direct messages within 24 hours on a single Facebook page? We know it’s possible because it happened to one of our customers. 

It would take 9 people working non-stop for 24 hours (without taking a single break) to manage it successfully. Luckily, they used NapoleonCat's automatic moderation rules to help them sift through spammy and trivial messages. Their customer service team were able to concentrate on tackling real issues and answering urgent questions. 

In this article I'll show you how to set up automatic moderation rules for your Facebook page.

Automatic moderation will help you improve your customer service by:

  •  enabling automatic replies; 
  • forwarding messages to appropriate people in your organisation; 
  • hiding or deleting inappropriate content from your Facebook page. 

It can also be used to improve the performance of your Facebook ad campaigns when you set them up for your dark (promoted) posts.

Currently automatic moderation rules can be applied for a variety of messages you receive on your Facebook pages, including:

  • comments to your page posts;
  • posts fans publish on your page;
  • private conversations sent via Messenger;
  • comments to your promoted (aka 'dark') posts;
  • comments to specific posts (one or more),
  • page mentions;
  • comments to your page mentions.

To create your first automatic moderation rule, go to "Inbox" and click on "Automoderation" in the upper right-hand side corner.

Setting Up Automatic Moderation Rules

You will see a pop-up window, which will show all your rules (once you set them up) with the ability to edit and delete them. Click "Add new rule".

how to add automoderation rules

First, create a name for your rule. It will be displayed on the list of your rules so you can easily navigate between them. Then, choose the Facebook page, for which you want to create the rule for. You will see all the pages you added as managed to your account in the project you're in.

Now you should define the type of message you want the rule to work for.

defining automatic moderation rules

You have the following options, called "triggers" and "conditions":

1) post to page, which means posts published by fans on your page:

  • all post of fans;
  • text only posts;
  • only posts with a link;
  • only posts containing a photo or a video.

2) comments:

  • all comments;
  • text only comments;
  • only comments with link;
  • only comments with a photo or video.
  • ads top level comments
  • ads sub-comments

3) private messages:

  • all private messages from a fan;
  • only the first message from a fan.

4) comments dark (promoted) posts:

  • all comments;
  • text only comments;
  • only comments with a link;
  • only comments with a photo or video.

5) page mentions and comments to page mentions,

You can also define user tags that should trigger the rule. User tags are defined in "Project settings" and are applied manually in the Inbox by moderators. Once a user is tagged, all his/her future messages will be marked with the tag. As an example, you can tag your VIP customers and then give them priority support by automatically flagging messages they send and forwarding them via e-mail to dedicated customer support representatives.

If you want your rule to be triggered by certain keywords, put them in the "Keywords" field. Add an asterisk (*) before or/and after the keyword to make the rule work for words with prefixes and/or suffixes. For example, *lie* will trigger the rule for the word "believe". Separate multiple keywords with commas or press "Enter" to add the next one. 

Now it's time to define the action you want your rule to take on messages that meet your criteria.

how to define automoderation rules

NapoleonCat can perform the following actions (either one or all of them):

  1. Action in Inbox - flag a message (flag is only visible inside the Inbox, not on Facebook), archive it (automatically move from "New" to "Archive), delete (delete message from your Facebook page and move from "New" to "Deleted"), hide (hide message on your Facebook page and move from "New" to "Hidden),
  2. Publish reply - automatically post a comment on your Facebook page; depending on the message type - comment to a fan comment under your page post, comment to a fan post or private reply to a private message sent via Messenger; you can set up to 20 random replies to further boost your page engagement (see this article for more information),
  3. Forward the message via email to designated addressees - the e-mail can include the message content itself, the author and link to the original message as well as additional notes.

You can also set up a schedule for your rule to work only during certain days of the week and hours. This way they will only work when your moderators are away. To set up the schedule, check the "Rule schedule" box and mark grey the time slots to activate the rule (grey means active time for the rule).

Note that the rule will only be applied to future messages, which means that the messages you've already had in your Inbox will not be automoderated.

rule working schedule

All you have to do now is click "Save rule", sit back and enjoy NapoleonCat doing the work for you ;-)

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