Hey there! Navigating the social media analytics can feel like a puzzle, right? The pieces? Well, that's the data you're working with.
Ever been curious about where it comes from and how NapoleonCat processes it?
You're a social media whiz, and when you're diving into those figures, you need them to be precise and on point. Understood! π―
We've gathered a few recurring questions from our fantastic customers (like you!), and thought we'd bundle them up into this neat package of answers.
So, grab your coffee (or tea), and let's unravel these together. πββοΈ
π² Supported Platforms
Whether it's the social profiles you're managing or following, we've got you! Here's a quick breakdown:
π©βπ» Analytics and Reports on Profiles You Manage: | Facebook, Instagram, LinkedIn, YouTube, TikTok |
Facebook, Instagram, YouTube | |
π Inbox Activity Reports: | Facebook, Instagram (including FB and IG ads), TikTok, TikTok Ads, YouTube, Google My Business, LinkedIn |
π Data Sources
All your data comes straight from the horse's mouth β the social media platform APIs. π΄
If you're scratching your head wondering what an API is, no worries, here's a simple explanation. It stands for Application Programming Interface.
Picture an API as a waiter in a restaurant. We (the app) give the waiter (the API of the social media platform) your order (the social media data we want), and the waiter delivers it to the kitchen and brings back the dish (the data).
Now, let's talk tech. NapoleonCat is constantly communicating with these social media platforms through their APIs, using intricate codes that talk to each other in real time - all so you can get your social media stats!
π Data Collection Start
You can start seeing the data magic once you connect your social media pages to NapoleonCat.
Once you've connected your or your competitor's social media page to NapoleonCat, allow a few hours for the analytics data to fill up.
Good data, like good coffee, needs some time to brew! β
Here's how it breaks down per platform:
With Facebook profiles, your NapoleonCat account automatically pulls in about 2 months of historical data. Just note, only managed profiles offer data on the number of followers and Engagement Rate (ER).
For your Instagram profiles, you'll see approximately 2 months of historical data. The one hiccup? Historical follower data isn't available
When it comes to other platforms like YouTube and LinkedIn, while historical data isn't downloadable, rest assured that data collection begins the moment you add a profile to your NapoleonCat account!Β For TikTok, NapoleonCat automatically retrieves stats from the last 7 days.
π¨οΈ Need more than 2 months of historical data for Facebook and Instagram?
There's an option to request a download for an extra fee. Just shoot us a message on chat or drop a line at hello@napoleoncat.com.
Sadly, there's no guarantee that Facebook or Instagram will always return the data, but you can count on us to give it our best shot!
ποΈ Timeframes for Data
"Can I set custom date ranges for our analytics data?" you might ask.
Absolutely! You can specify your timeframe for the data you need β a day, a week, a month, or a custom timeframe β your pick!
β³ Data Retention
Here's the deal with NapoleonCat's data retention. For every plan, you've got 24 months of data to play with.
And if you're on a custom plan, the data party never stops - it's unlimited!
π©βπ» Reports vs. Analytics
Analytics are in-app dashboards and charts, offering an instant snapshot of various metrics tied to your or even your competitor's social media performance.
Reports, in contrast, are downloadable documents that serve up a different mix of metrics. So, the bottom line is, analytics gives you an in-app data exploration, while reports offer a downloadable, exportable option for your future data analysis.
Keen to know more about reports and analytics? < check out those links.
πReports Availability
Social media performance reports are available on every plan, while team performance reports are available on the Pro and Expert plans.
If you can't see them, please consider upgrading to the Pro or Expert plan. Here's how to upgrade.
βRare Data Gaps
On rare occasions, data gaps can occur due to technical hitches and hiccups. Don't worry, though! Here's a separate article about data gaps and troubleshooting for you to check out.
π¦ Benchmarking in Analytics
Think of them like social media power clusters. You can benchmark, compare, and analyze data from all the profiles in a set. It's your one-stop shop for data analysis.
Want to see if your engagement rate measures up against your rivals? Set up a showdown with your profiles and theirs in one set.
β° Data Update Frequency
NapoleonCat updates your data daily, but at the end of the day. So, for instance, data for April 14th will be available on April 15th.
π Data Security
Privacy and security are at the heart of what we do. We treat your data like gold, locked up and secure! Thanks to API connections, all your stats are safe and sound.
If you're a stickler for security details, our security policies are right up your alley.
βοΈ Customization
Can you customize your reports? Oh, yes, you can! You can tailor your reports to reflect your brand, adding your logo, sections with custom data, and much more! Sounds fun?
π’ Native Data vs. NapoleonCat Data
With NapoleonCat, you get social media analytics data that stands out because it's presented in a way that's easy on the eyes, and all neatly arranged in one place!
The data you get is pulled in directly from social media platforms via their APIs and is 100% accurate and spot-on.
These APIs evolve, sharing more and more data with us, so that we can incorporate these changes into NapoleonCat for you to use.
With NapoleonCat, you won't have to weave through labyrinthine menu options to find engagement rate comparisons or historic post performance, as you might have to in the Meta Business Suite!
There are a few quirks, though. For example:
Facebook only shares reach data in 1-day, 7-day, and 28-day increments with third-party apps like NapoleonCat, while Meta Business Suite uses a more accurate 'total reach data'
Plus, Instagram's API doesn't share likes from paid promotions, so NapoleonCat can only show organic likes in Instagram Analytics and Reports
π Platform-specific Data
Different strokes for different folks, or in this case, different platforms!
Each social media platform brings its unique metrics and insights to the table. Want to dive deeper? πββοΈ
Check out this article detailing what data NapoleonCat tracks for each platform.
βοΈ Managed vs. Followed Profiles
Indeed, the data for the followed profiles is slightly less comprehensive than that for managed profiles. But you'll still learn a ton!
For a complete breakdown of the data available for each platform < have a look at this article.
And... that's a wrap!
π¨οΈ Still got questions? Don't hesitate to reach out to our Customer Success team on chat! Find us in the bottom right-hand corner, ready to lend a paw.