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Analytics: Overview, Features, Benefits
Analytics: Overview, Features, Benefits

Metrics that matter: Uncover key social media indicators

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a week ago

Ever wished you could get a clear, in-depth look at your social media performance without needing a degree in data science? ๐Ÿค“

Well, with NapoleonCatโ€™s Analytics, that's exactly what you get!

We've all been there: hopping from one social platform to another, trying to make sense of different metrics, drowning in spreadsheets... It can be a mess, right?

So, why not let NapoleonCat do the heavy lifting?

Analytics in NapoleonCat

With NapoleonCat's Analytics, you get real-time, in-depth insights on your and competitor social media performance across multiple platforms - all in one place. Let's get down to it!

How it works

Once you've connected your social media profiles (or those of your competitors) to NapoleonCat, we start tracking the juicy stuff! ๐Ÿ‰

Engagement rates, reach, hashtag effectiveness, follower growth, demographics, you name it. ๐Ÿ“Š

You get a sleek, easy-to-follow dashboard filled with charts and tables that visualize your performance.

Choose your timeframe, create groups and sets of profiles, and even download .png charts.

All that in a few clicks!

Supported platforms

๐Ÿ”Ž With NapoleonCat, you can track analytics for both the profiles you manage and those you're keeping an eye on.

โณ We show you data for any timeframe you specify (but max 12 months back for the Standard Plan, 24 months back for the Pro Plan, and unlimited for custom plans).

Now, let's get into the nitty-gritty.

Profiles you manage

We know there's a lot to take in, so we've created a neat outline to help you navigate through the data storm!
The data for the profiles you manage is visualized in handy charts and tables. So, here's what you get:

๐Ÿ“˜ Facebook (managed)

  1. Summary ๐Ÿ“„

    • Fan count ๐Ÿ‘ฅ

    • Social Interaction Index ๐Ÿ“ˆ

    • Engagement rate ๐Ÿ”ฅ

    • Response rate ๐Ÿ“

    • Fan daily chart ๐Ÿ“Š

    • Social Interaction Index daily chart ๐Ÿ“Š

  2. Reach ๐Ÿš€

    • Active users ๐Ÿ‘ฅ

    • Active users as % of fans ๐Ÿ”ข

    • Total reach chart in 1-day, 7-day, and 28-day increments (non-viral, viral, paid, organic, total) ๐Ÿ“ˆ

    • Fan daily chart ๐Ÿ“Š

    • Fan growth ๐ŸŒฑ

    • Active users by day ๐Ÿ—“๏ธ

    • Page fans by country ๐ŸŒ

    • Page fans world map ๐Ÿ—บ๏ธ

  3. Impressions ๐Ÿ‘๏ธ

    • Non-viral impressions ๐ŸŒ

    • Viral impressions ๐Ÿ’ฅ

    • Organic impressions ๐ŸŒฑ

    • Paid impressions ๐Ÿ’ฐ

    • Total impressions ๐Ÿ‘€

    • Impressions chart in 1-day, 7-day, and 28-day increments ๐Ÿ“ˆ

  4. Engagement ๐Ÿ’ฌ

    • Engagement Rate (ER) daily chart ๐Ÿ“Š

    • Interactions (shares, reactions, mentions, posts to page, comments) daily chart ๐Ÿ“Š

    • Split of interactions chart (comments, shares, reactions) ๐Ÿ“Š

    • Reactions daily chart (like, love, haha, wow, sad, angry, total) ๐Ÿ“Š

    • Split of reactions chart ๐Ÿ“Š

    • Inbox messages by sentiment ๐Ÿ˜ƒ

  5. Content ๐Ÿ–ผ๏ธ

    • Page admin activity daily chart (posts, comments, reactions) ๐Ÿ“Š

    • Page admin post types chart (link, photo, video, text) ๐Ÿ“Š

    • Percentage of post types ๐Ÿ”ข

    • Page post engagement by days chart (engagement rate) ๐Ÿ“Š

    • Post engagement by hours ๐Ÿ•’

    • Top 10 most engaging pieces of content (further divided into paid reach, organic reach, viral reach, total reach, engagement rate, comments, reactions, lifetime) ๐ŸŒŸ

  6. Video ๐ŸŽฅ

    • Number of video posts ๐Ÿ“น

    • Reactions to video posts ๐Ÿ’–

    • Comments on video posts ๐Ÿ’ฌ

    • Shares of video posts โ†—๏ธ

    • Video views in 1-day, 7-day, 28-day increments (paid, organic, total) ๐Ÿ“Š

    • Number of at least 10-sec views in 1-day, 7-day, 28-day increments ๐Ÿ•’

    • Number of at least 30-sec views in 1-day, 7-day, 28-day increments ๐Ÿ•’

    • Video views autoplayed and clicked to play โ–ถ๏ธ

    • Repeated video views ๐Ÿ”

    • Video views (up to 10, 30 seconds and all) ๐Ÿ“Š

  7. Hashtags #

    • Number of posts with hashtags vs. post Engagement Rate ๐Ÿ“Š

    • Types of hashtags used with: ๐Ÿ“

    • Comment count ๐Ÿ’ฌ

    • Like count ๐Ÿ‘

    • Average Engagement Rate ๐Ÿ”ฅ

  8. Influencers ๐ŸŒŸ

    • TOP 20 most active users (posts, comments, reactions, interactions, activity index) ๐Ÿ“Š

    • TOP 10 most engaging fan content ๐Ÿ†

๐Ÿ“ธ Instagram (managed)

  1. Summary ๐Ÿ“„

    • Follower count ๐Ÿ‘ฅ

    • All posts ๐Ÿ“œ

    • New posts ๐Ÿ†•

    • New interactions ๐Ÿ’ฌ

    • Engagement rate ๐Ÿ”ฅ

    • Follower daily chart ๐Ÿ“Š

  2. Followers ๐Ÿ‘ฅ

    • Follower daily ๐Ÿ“Š

    • Follower change daily ๐Ÿ”„

    • Followers by country ๐ŸŒ

    • Followers world map ๐Ÿ—บ๏ธ

    • Followers by city ๐Ÿ™๏ธ

    • Followers by age ๐Ÿ‘ถ๐Ÿ‘ด

    • Followers by gender โ™‚๏ธโ™€๏ธ

  3. Engagement ๐Ÿ’ฌ

    • Engagement Rate ๐Ÿ”ฅ

    • Likes ๐Ÿ‘

    • Comments ๐Ÿ’ฌ

    • Interactions ๐Ÿ’ฌ

    • Engagement Rate (ER) daily ๐Ÿ“Š

    • Interactions daily ๐Ÿ“Š

    • Interactions by days of the week ๐Ÿ—“๏ธ

    • Inbox messages by tags ๐Ÿท๏ธ

    • Inbox messages by sentiment ๐Ÿ˜”

  4. Reach ๐Ÿš€

    • Profile content reach (unique users) in 1, 7, and 28-day increments ๐Ÿ“Š

    • Profile content impressions in 1, 7, and 28-day increments ๐Ÿ“Š

    • Profile views daily ๐Ÿ“Š

    • Clicks on Call-to-Action buttons daily ๐Ÿ‘†

  5. Content ๐Ÿ“ธ

    • Number of posts ๐Ÿ“œ

    • Photos ๐Ÿ–ผ๏ธ

    • Videos ๐ŸŽฅ

    • Carousel ๐Ÿ”„

    • Posts by day ๐Ÿ—“๏ธ

    • Post engagement by post type (photos, videos, carousels) ๐Ÿ“Š

    • Post engagement by number of hashtags (vs average Engagement Rate) ๐Ÿ“Š

    • Post engagement by days of the week (vs average Engagement Rate) ๐Ÿ—“๏ธ

    • Post engagement by hours (vs average Engagement Rate) ๐Ÿ•’

    • Posts by engagement rate ๐Ÿ“Š

  6. Hashtags #

    • Hashtag cloud โ˜๏ธ

    • Hashtags (name, the numbers of posts used, comments, likes, Engagement Rate) ๐Ÿ“Š

  7. Stories ๐Ÿ“š

    • Number of stories ๐Ÿ“œ

    • Stories by day ๐Ÿ—“๏ธ

    • Top stories: impressions, unique account impressions, replies, tap forward count, tap back action, exit action ๐ŸŒŸ

๐ŸŽฅ YouTube (managed)

๐Ÿ’โ€โ™‚๏ธ Just a quick note about YouTube. Due to their strict guidelines for third-party apps like NapoleonCat, we can only show you data that goes back to one month tops.

A little sad, we know, but that's how YouTube rolls. Our apologies for this, but even with this hiccup, you'll still get plenty of actionable insights!

  1. Summary๐Ÿ“Š

    • Subscribers ๐Ÿ‘ฅ

    • Videos ๐Ÿ“น

    • Views ๐Ÿ‘€

    • Interactions ๐Ÿ’ฌ

    • Engagement Rate ๐Ÿ”ฅ

    • Sentiment ๐Ÿ˜ƒ

    • Subscribers Daily Chart ๐Ÿ“ˆ

  2. Reach ๐ŸŒ

    • Subscribers Daily Chart (new subscribers, % change) ๐Ÿ“ˆ

    • Subscribers Growth Daily ๐Ÿš€

  3. Content ๐Ÿ“š

    • Videos ๐Ÿ“น

    • Views ๐Ÿ‘€

    • Average views per video ๐ŸŽž๏ธ

    • Sentiment ๐Ÿ˜”

    • Top videos (publication date, views, comment count, like count, dislike count, interactions, engagement rate, sentiment) ๐ŸŒŸ

๐Ÿ’ผ LinkedIn (managed)

  1. Summary ๐Ÿ“Š

    • Followers ๐Ÿ‘ฅ

    • Posts ๐Ÿ“œ

    • Impressions ๐Ÿ‘€

    • Interactions ๐Ÿ’ฌ

    • Engagement Rate ๐Ÿ”ฅ

    • Followers Daily Chart ๐Ÿ“ˆ

  2. Followers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

    • New Organic Followers ๐ŸŒฑ

    • New Paid Followers ๐Ÿ’ฐ

    • Total Followers ๐Ÿ‘ฅ

    • Followers Daily Chart ๐Ÿ“ˆ

    • Followers Change Daily Chart (new organic and new paid) ๐Ÿ”„

  3. Page ๐Ÿ“„

    • Page Impressions ๐Ÿ‘๏ธ

    • Lifetime Page Impressions โณ

    • Page Mentions ๐Ÿ’ฌ

    • Page Impressions Daily Chart vs Reach ๐Ÿ“ˆ

    • Page Lifetime Impressions World Map ๐Ÿ—บ๏ธ

    • Page Mentions Chart (mentions in posts, mentions in comments) ๐Ÿ“Š

  4. Engagement ๐ŸŽ‰

    • Reactions ๐Ÿ’–

    • Comments ๐Ÿ’ฌ

    • Shares โ†—๏ธ

    • Clicks ๐Ÿ‘†

    • Interactions ๐Ÿ’ฌ

    • Interactions Daily Chart (by comments, clicks, reactions, shares, all interactions) ๐Ÿ“ˆ

    • Impressions Chart ๐Ÿ“Š

    • Engagement Rate Daily (NapoleonCat metric) ๐Ÿ”ฅ

    • LinkedIn Engagement Rate Metric ๐Ÿ”ข

  5. Content ๐Ÿ“š

    • Posts ๐Ÿ“œ

    • Impressions ๐Ÿ‘€

    • Reactions ๐Ÿ’–

    • Comments ๐Ÿ’ฌ

    • Shares โ†—๏ธ

    • Clicks ๐Ÿ‘†

    • Engagement Rate (NapoleonCat metric)๐Ÿ”ฅ

    • LinkedIn Engagement Rate ๐Ÿ“ˆ

    • Posts by Day ๐Ÿ—“๏ธ

    • Page Post Engagement by Days (number of posts vs engagement rate) ๐Ÿ“Š

    • Post Engagement by Hours vs Engagement Rate ๐Ÿ•’

    • Average Interactions per Post ๐Ÿ“Š

    • Posts List (impressions, reactions, comments, shares, clicks, engagement rate, LinkedIn engagement rate) ๐Ÿ“‹

And now onto the profiles you follow and the analytics they come with. ๐Ÿ‘‡

Profiles you monitor

๐Ÿ’โ€โ™‚๏ธ Just a heads up. While the analytics of monitored pages may not be as detailed as your managed social media profiles, trust us, there's still a whole bunch of insights to be found! So, let's get to it.

๐Ÿ“˜Facebook (monitored)

  1. ๐Ÿ“ Summary

    • ๐Ÿ‘ฅ Fans

    • ๐Ÿ”ข Social Interaction Index

    • ๐Ÿ’ฌ Engagement Rate

    • ๐Ÿ•— Response rate

    • ๐Ÿ“ˆ Daily Fans chart

    • ๐Ÿ“ˆ Daily Social Interaction Index chart

  2. ๐Ÿš€ Reach

    • ๐Ÿ“ˆ Daily Fan changes & % change

    • ๐Ÿ“ˆ Fan growth chart

  3. ๐Ÿ’ฌ Engagement

    • ๐Ÿ“ˆ Daily Social Interaction Index (SII) chart

    • ๐Ÿ“ˆ Daily Engagement Rate (ER) chart

    • ๐Ÿ“ˆ Daily Interactions chart (shares, reactions, mentions, posts to page, comments)

    • ๐Ÿ“Š Share of Interactions chart (comments, shares, reactions, page mentions, post by fans)

  4. ๐Ÿ–ผ๏ธ Content

    • ๐Ÿ“ˆ Daily Page admin activity chart (posts, comments, reactions)

    • ๐Ÿ“Š Page admin post types chart (link, photo, video, text)

    • ๐Ÿ“Š Percentage of post types

    • ๐Ÿ“ˆ Page post engagement by days chart (engagement rate)

    • โฐ Post engagement by hours

    • ๐Ÿฅ‡ Top 10 most engaging pieces of content (comments, reactions, shares, lifetime, engagement rate)

  5. #๏ธโƒฃ Hashtags

    • ๐Ÿ“ˆ Number of posts with hashtags vs. Post Engagement Rate

    • ๐Ÿ“Š Types of hashtags used with ๐Ÿ’ฌ Comment count, ๐Ÿ‘ Like count, ๐Ÿ”ฅ Average Engagement Rate

  6. ๐ŸŒŸ Influencers

    • ๐Ÿฅ‡ Top 10 most engaging fan content (type, ๐Ÿ’ฌ comments, ๐Ÿ‘ reactions, ๐Ÿ”„ shares, ๐Ÿ•— response time, ๐Ÿ’ฌ Engagement rate)

๐Ÿ“ธ Instagram (monitored)

  1. ๐Ÿ“„ Summary

    • ๐Ÿ‘ฅ Followers

    • ๐Ÿ–ผ๏ธ All posts

    • ๐Ÿ†• New posts

    • ๐Ÿ‘ฅ New interactions

    • ๐Ÿ’ฌ Engagement rate

    • ๐Ÿ“ˆ Daily Followers chart

  2. ๐Ÿ‘ฅ Followers

    • ๐Ÿ“ˆ Daily Followers chart

    • ๐Ÿ“ˆ Daily Followers change chart

  3. ๐Ÿ’ฌ Engagement

    • ๐Ÿ”ฅ Engagement Rate

    • ๐Ÿ‘ Likes

    • ๐Ÿ’ฌ Comments

    • ๐Ÿ‘ฅ Interactions

    • ๐Ÿ“ˆ Daily Engagement Rate (ER) chart

    • ๐Ÿ“ˆ Daily Interactions chart (comments, likes, total)

    • ๐Ÿ—“๏ธ Interactions by days of the week

  4. ๐Ÿ–ผ๏ธ Content

    • ๐Ÿ“Š Number of posts, Photos, Videos, Carousels

    • ๐Ÿ—“๏ธ Posts by day

    • ๐Ÿ“Š Post engagement by post type (photos, videos, carousels)

    • ๐Ÿ“Š Post engagement by number of hashtags (vs. average Engagement Rate)

    • ๐Ÿ“Š Post engagement by days of the week (vs. average Engagement Rate)

    • ๐Ÿ“Š Posts by engagement rate (๐Ÿ’ฌ comments, ๐Ÿ‘ likes)

  5. #๏ธโƒฃ Hashtags

    • ๐Ÿ“Š Hashtag cloud

    • ๐Ÿท๏ธ Hashtags (name, numbers of posts used, ๐Ÿ’ฌ comments, ๐Ÿ‘ likes, ๐Ÿ”ฅ Engagement Rate)

๐ŸŽฅ YouTube (monitored)

  1. ๐Ÿ“„ Summary

    • ๐Ÿ‘ฅ Subscribers

    • ๐ŸŽž๏ธ Videos

    • ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Views

    • ๐Ÿ‘ฅ Interactions

    • ๐Ÿ’ฌ Engagement Rate

    • ๐Ÿ™‚ Sentiment

    • ๐Ÿ“ˆ Daily Subscribers chart

  2. ๐Ÿš€ Reach

    • ๐Ÿ“ˆ Daily Subscribers chart: New Subscribers & % change

    • ๐Ÿ“ˆ Daily Subscriber growth chart

  3. ๐ŸŽž๏ธ Content

    • ๐Ÿ“น Videos

    • ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Views

    • ๐Ÿ‘ฅ Average views per video

    • ๐Ÿ™‚ Sentiment

    • ๐Ÿฅ‡ Top Posts: ๐Ÿ“… Publication, ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Views, ๐Ÿ’ฌ Comments, ๐Ÿ‘ Likes, ๐Ÿ‘Ž Dislikes, ๐Ÿ‘ฅ Interactions, ๐Ÿ’ฌ Engagement Rate, ๐Ÿ™‚ Sentiment

Features and get started

To make the most of NapoleonCat's analytics, first link up the social media profiles you handle, along with any other profiles you'd like to monitor for some sneaky competitor analysis. ๐Ÿ•ต๏ธโ€โ™‚๏ธ

Once you've done that, give it some time for the data to populate. Before you know it, you'll have a bunch of insights waiting for you in NapoleonCat's Analytics!

Analytics in NapoleonCat

๐Ÿ”ญ Track Performance Across Channels: Monitor how your profiles are doing across Facebook, Instagram, LinkedIn, and YouTube

๐Ÿ“Š Custom Time Period: Analyze data over the time period you specify. Whether you want to look back on the last week or the last year, you've got the power

๐Ÿ“ˆ Track Key Metrics: Follow vital metrics like engagement rates, reach, follower growth, demographics, and more

๐Ÿ”€ Groups and Sets: Organize your profiles into groups and sets for easier and more efficient management

๐Ÿ–ผ๏ธ Downloadable .png Charts: Download charts in .png format to showcase social media analytics during meetings

๐Ÿ”ฎ Demographics & Growth: Watch your follower count grow, and keep track of the demographics of your audience

๐Ÿ” Profile Comparison: Pit your social media profiles against each other or against your competitors. Comparison is the first step towards improvement!

There's a ton more NapoleonCat can do. Connect, analyze, iterate, and win at your social media game! ๐ŸŽฏ

We feel you, the wealth of analytics options can seem a bit much at first. But, let's make it easy for you:

Related articles

We've rounded up a few reads to smooth your analytics ride. Take a peek at these articles that are ready to guide you! ๐Ÿ‘‡

  • ๐ŸŽฏ Engagement Rate Explained: This article breaks down this essential social media metric in a digestible way that's easy to understand and apply

  • ๐Ÿ“ˆ Social Interaction Index Explained: Understand the Social Interaction Index and learn how it can provide valuable insights into your brand's social media performance

  • โš–๏ธ Engagement Rate vs. Social Interaction Index: Learn the key differences between Engagement Rate and Social Interaction Index and decide which metric is most relevant for your unique goals

  • โ“Analytics FAQs: Got queries? We've got clarity! This article covers everything about our data sources, how long we retain data, and the accuracy of it

  • ๐Ÿ‘ฉโ€๐Ÿ’ป Group Profiles Like a Pro: Want to compare your profiles like an analytics whiz? Data Sets are your ticket to benchmarking brilliance

  • ๐Ÿค Reach Explained: Understand the concept of 'reach' in social media analytics. This piece explains what 'reach' means and why it matters

  • ๐Ÿ“บ Facebook Video Analytics: Elevate your video game. This articles provides insights on Facebook video analytics, so you can get maximum juice out of your video content!

Benefits and use cases

Alright, let's be real here, we could go on about how "NapoleonCat will elevate your social media presence" and other such fluffy stuff. ๐Ÿ˜…

But wouldn't it be better if we dished out some true, relatable use cases that our users have pulled off?

Here's what you too can achieve with NapoleonCat! ๐Ÿ‘‡

  • ๐Ÿ•ต๏ธโ€โ™€๏ธ Detective Time: Spotted a competitor's stats skyrocketing? Time to play detective. Dive into their recent campaigns, and see what made them a hit. Use these to improve your own strategy!

  • ๐ŸŽฏ Target Audience: Not sure who your top followers are? Use NapoleonCat to identify your most engaged users. Then tailor your content strategy to appeal to this audience!

  • ๐Ÿ“Š Content Performance: Confused about which type of content is performing best? NapoleonCat can help you analyze your content performance and discover what your audience loves most

And... that's a wrap!

๐Ÿ—จ๏ธ Our Customer Success team is ready to assist you with anything you need. Just reach out on chat in the bottom right-hand corner of your screen.

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