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Analytics: Overview, Features, Benefits

Metrics that matter: Uncover key social media indicators

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated this week

Ever wished you could get a clear, in-depth look at your social media performance without needing a degree in data science? ๐Ÿค“

Well, with NapoleonCatโ€™s Analytics, that's exactly what you get!

We've all been there: hopping from one social platform to another, trying to make sense of different metrics, drowning in spreadsheets... It can be a mess, right?

So, why not let NapoleonCat do the heavy lifting?

Analytics in NapoleonCat

With NapoleonCat's Analytics, you get real-time, in-depth insights on your and competitor social media performance across multiple platforms - all in one place. Let's get down to it!

How it works

Once you've connected your social media profiles (or those of your competitors) to NapoleonCat, we start tracking the juicy stuff! ๐Ÿ‰

Engagement rates, reach, hashtag effectiveness, follower growth, demographics, you name it. ๐Ÿ“Š

You get a sleek, easy-to-follow dashboard filled with charts and tables that visualize your performance.

Choose your timeframe, create groups and sets of profiles, and even download .png charts.

All that in a few clicks!


Supported platforms

๐Ÿ”Ž With NapoleonCat, you can track analytics for both the profiles you manage and those you're keeping an eye on.

โณ We show you data for any timeframe you specify but max 24 months back, and unlimited for custom plans.

Now, let's get into the nitty-gritty.


Profiles you manage

We know there's a lot to take in, so we've created a neat outline to help you navigate through the data storm!
โ€‹
The data for the profiles you manage is visualized in handy charts and tables. So, here's what you get:

๐Ÿ“˜ Facebook (managed)

Summary ๐Ÿ“„

  • Fans daily ๐Ÿ‘ฅ

  • Total Reach ๐Ÿ“ˆ

  • Engagement rate ๐Ÿ”ฅ

  • Video Views ๐ŸŽฅ

  • Interactions daily ๐Ÿ“Š

Reach ๐Ÿš€

  • Total Reach ๐Ÿ‘ฅ

  • Fans daily ๐Ÿ”ข

  • Fans growth ๐Ÿ“ˆ

  • Active users ๐Ÿ“Š

  • Followers by country ๐ŸŒ

  • Followers by country map ๐Ÿ—บ๏ธ

Impressions ๐Ÿ‘๏ธ

  • Non-viral impressions ๐ŸŒ

  • Viral impressions ๐Ÿ’ฅ

  • Organic impressions ๐ŸŒฑ

  • Paid impressions ๐Ÿ’ฐ

  • Total impressions ๐Ÿ‘€

  • Impressions chart in 1-day, 7-day, and 28-day increments ๐Ÿ“ˆ

Engagement ๐Ÿ’ฌ

  • Engagement Rate (ER) daily chart ๐Ÿ“Š

  • Social Interaction Index ( SII ) ๐Ÿ“Š

  • Split of interactions daily chart (comments, mentions, shares, reactions) ๐Ÿ“Š

  • Reactions daily chart (like, love, haha, wow, sad, angry, total) ๐Ÿ“Š

Content ๐Ÿ–ผ๏ธ

  • Page admin activity daily chart (posts, comments, reactions) ๐Ÿ“Š

  • Page admin post types chart (link, photo, video, text) ๐Ÿ“Š

  • Percentage of post types ๐Ÿ”ข

  • Page post engagement by days chart (engagement rate) ๐Ÿ“Š

  • Top 10 most engaging pieces of content (further divided into paid reach, organic reach, viral reach, total reach, engagement rate, comments, reactions, lifetime, and shares) ๐ŸŒŸ

Video ๐ŸŽฅ

  • Number of video posts ๐Ÿ“น

  • Reactions to video posts ๐Ÿ’–

  • Comments on video posts ๐Ÿ’ฌ

  • Shares of video posts โ†—๏ธ

  • Video views in 1-day, 7-day, 28-day increments (paid, organic, total)

  • Video views autoplayed and clicked to play in 1-day, 7-day, 28-day increments โ–ถ๏ธ

Hashtags #

  • Number of posts by number of hashtags ๐Ÿ“Š

  • Breakdown of hashtags used in posts๐Ÿ“

  • Comment count ๐Ÿ’ฌ

  • Reaction count ๐Ÿ‘

  • Average Engagement Rate ๐Ÿ”ฅ

Inbox Analytics ๐Ÿ“Š

  • Inbox Messages by Tags ๐Ÿท๏ธ

  • Inbox Messages by Sentiment โ˜บ๏ธ

Publisher Analytics ๐Ÿ“ˆ

  • Number of posts by tags ๐Ÿท๏ธ

๐Ÿ“ธ Instagram (managed)

Summary ๐Ÿ“„

  • Follower count ๐Ÿ‘ฅ

  • Following count ๐Ÿซ‚

  • Reactions count ๐Ÿ”ฅ

  • All content ๐Ÿ“œ

  • New content ๐Ÿ“

  • New interactions ๐Ÿ‘ฅ

  • Engagement rate ๐Ÿ”ฅ

  • Followers daily ๐Ÿ‘ฅ

Followers ๐Ÿ‘ฅ

  • Followers daily ๐Ÿซ‚

  • Followers change daily ๐Ÿ”„

  • Followers by country ๐ŸŒ

  • Followers world map ๐Ÿ—บ๏ธ

  • Followers by city ๐ŸŒ

  • Followers by age ๐ŸŽ‚

  • Followers by gender ๐Ÿ‘ค

Engagement ๐Ÿ’ฌ

  • Engagement Rate ๐Ÿ”ฅ

  • Likes ๐Ÿ‘

  • Comments ๐Ÿ’ฌ

  • New interactions ๐Ÿ’ฌ

  • Engagement Rate (ER) daily ๐Ÿ“Š

  • Interactions daily ๐Ÿ“Š

  • Interactions by days of the week ๐Ÿ—“๏ธ

Reach ๐Ÿš€

  • Total reach (unique users) in 1, 7, and 28-day increments ๐Ÿ“Š

  • Impressions in 1, 7, and 28-day increments ๐Ÿ“Š

  • Reach by follow type ๐Ÿ“Š

  • Reach by media product type ๐Ÿ“ท

  • Views by follow type ๐Ÿ™‹โ€โ™€๏ธ

  • Views by media product type ๐Ÿ“บ

Content ๐Ÿ“ธ

  • Number of Reels

  • Number of Posts ๐Ÿ“œ

  • Number of Image posts ๐Ÿ–ผ๏ธ

  • Number of videos ๐ŸŽฅ

  • Number of carousel posts ๐Ÿ”„

  • Posts by day ๐Ÿ—“๏ธ

  • Post engagement by post type (photos, videos, carousels) ๐Ÿ“Š

  • Post engagement by number of hashtags (vs average Engagement Rate) ๐Ÿ“Š

  • Post engagement by days of the week (vs average Engagement Rate) ๐Ÿ—“๏ธ

  • Post engagement by hours (vs average Engagement Rate) ๐Ÿ•’

  • Posts by engagement rate ๐Ÿ“Š

  • Reels by engagement rate ๐Ÿ“Š

Hashtags #

  • Hashtag cloud โ˜๏ธ

  • Hashtags (name, the numbers of posts used, comments, likes, Engagement Rate) ๐Ÿ“Š

Stories ๐Ÿ“š

  • Stories by day ๐Ÿ—“๏ธ

  • Top stories: impressions, unique account impressions, replies, tap forward count, tap back action, exit action ๐ŸŒŸ

Inbox Analytics ๐Ÿ“Š

  • Inbox Messages by Tags ๐Ÿท๏ธ

  • Inbox Messages by Sentiment โ˜บ๏ธ

Publisher Analytics ๐Ÿ“ˆ

  • Number of posts by tags ๐Ÿท๏ธ

๐ŸŽฅ YouTube (managed)

๐Ÿ’โ€โ™‚๏ธ Just a quick note about YouTube. Due to their strict guidelines for third-party apps like NapoleonCat, we can only show you data that goes back to one month tops.

A little sad, we know, but that's how YouTube rolls. Our apologies for this, but even with this hiccup, you'll still get plenty of actionable insights!

Summary๐Ÿ“Š

  • Subscribers ๐Ÿ‘ฅ

  • Videos ๐Ÿ“น

  • Views ๐Ÿ‘€

  • Interactions ๐Ÿ’ฌ

  • Engagement Rate ๐Ÿ”ฅ

  • Sentiment ๐Ÿ˜ƒ

  • Subscribers Daily Chart ๐Ÿ“ˆ

Reach ๐ŸŒ

  • Subscribers Daily Chart (new subscribers, % change) ๐Ÿ“ˆ

  • Subscribers Growth Daily ๐Ÿš€

Content ๐Ÿ“š

  • Videos ๐Ÿ“น

  • Views ๐Ÿ‘€

  • Average views per video ๐ŸŽž๏ธ

  • Sentiment ๐Ÿ˜”

  • Top 10 Most Engaging Content (publication date, views, comment count, like count, dislike count, interactions, engagement rate, sentiment, duration) ๐ŸŒŸ

Inbox Analytics ๐Ÿ“Š

  • Inbox Messages by Tags ๐Ÿท๏ธ

  • Inbox Messages by Sentiment โ˜บ๏ธ

๐Ÿ’ผ LinkedIn (managed)

Summary ๐Ÿ“Š

  • Followers ๐Ÿ‘ฅ

  • Posts ๐Ÿ“œ

  • Impressions ๐Ÿ‘€

  • New Interactions ๐Ÿ’ฌ

  • Engagement Rate ๐Ÿ”ฅ

  • Followers Daily Chart ๐Ÿ“ˆ

Followers ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘

  • New Organic Followers ๐ŸŒฑ

  • New Paid Followers ๐Ÿ’ฐ

  • Total Followers ๐Ÿ‘ฅ

  • Followers Daily Chart ๐Ÿ“ˆ

  • Followers Change Daily Chart (new organic and new paid) ๐Ÿ”„

Page ๐Ÿ“„

  • Page Impressions ๐Ÿ‘๏ธ

  • Lifetime Page Impressions โณ

  • Page Mentions ๐Ÿ’ฌ

  • Page Impressions Daily Chart vs Reach ๐Ÿ“ˆ

  • Followers by country ๐Ÿ—บ๏ธ

  • Page Mentions Chart (mentions in posts, mentions in comments) ๐Ÿ“Š

Engagement ๐ŸŽ‰

  • Reactions ๐Ÿ’–

  • Comments ๐Ÿ’ฌ

  • Shares โ†—๏ธ

  • Clicks ๐Ÿ‘†

  • New interactions ๐Ÿ’ฌ

  • Interactions Daily Chart (by comments, clicks, reactions, shares, all interactions) ๐Ÿ“ˆ

  • Impressions Chart ๐Ÿ“Š

  • Engagement Rate Daily (NapoleonCat metric) ๐Ÿ”ฅ

  • LinkedIn Engagement Rate Metric ๐Ÿ”ข

Content ๐Ÿ“š

  • Posts ๐Ÿ“œ

  • Impressions ๐Ÿ‘€

  • Reactions ๐Ÿ’–

  • Comments ๐Ÿ’ฌ

  • Shares โ†—๏ธ

  • Clicks ๐Ÿ‘†

  • Engagement Rate (NapoleonCat metric)๐Ÿ”ฅ

  • LinkedIn Engagement Rate ๐Ÿ“ˆ

  • Posts by Day ๐Ÿ—“๏ธ

  • Page Post Engagement by Days (number of posts vs engagement rate) ๐Ÿ“Š

  • Post Engagement by Hours vs Engagement Rate ๐Ÿ•’

  • Average Interactions per Post ๐Ÿ“Š

  • Top 10 Most Engaging Content (impressions, reactions, comments, shares, clicks, NC engagement rate, LinkedIn engagement rate) ๐Ÿ“‹

Inbox Analytics ๐Ÿ“Š

  • Inbox Messages by Tags ๐Ÿท๏ธ

  • Inbox Messages by Sentiment โ˜บ๏ธ

Publisher Analytics ๐Ÿ“ˆ

  • Number of posts by tags ๐Ÿท๏ธ

๐Ÿ“ฑTikTok(managed)

Summary ๐Ÿ“„

  • Post count ๐Ÿ”ข

  • Comments count ๐Ÿ’ฌ

  • Post engegement ๐Ÿ“œ

  • Followers count ๐Ÿ‘ฅ

  • Shares count โ†—๏ธ

  • Number of posts' views ๐Ÿ‘€

  • Daily comments ๐Ÿ—“๏ธ

  • Fans daily ๐Ÿ’–

  • Daily number of views of current posts ๐Ÿ“‹

  • Daily number of views of all posts ๐Ÿ“Š

Reach ๐Ÿš€

  • Number of followers ๐Ÿ‘ฅ

  • Net new followers ๐Ÿ‘€

  • Post reached audience ๐Ÿ“Š

  • Shares ๐Ÿ‘ฅ

  • Followers activity ๐Ÿ‘ฅ

  • Daily number of fans โค๏ธ

  • Followers by country ๐ŸŒ

Engagement ๐Ÿ’ฌ

  • Number of comments ๐Ÿ”ข

  • Profile views ๐Ÿ‘€

  • Total likes ๐Ÿ’–

  • Post average time ๐Ÿ•’

  • Post comments ๐Ÿ’ฌ

  • Post engagement rate ๐Ÿ™‹โ€โ™€๏ธ

  • Current posts likes ๐Ÿ‘

  • Post shares โ†—๏ธ

  • Post total time watched ๐Ÿ‘๏ธ

  • Daily number of comments ๐Ÿ“Š

  • Daily average time per video view ๐Ÿ“Š

  • Post comments ๐Ÿ“

Content ๐Ÿ–ผ๏ธ

  • Number of posts ๐Ÿ”ข

  • Top 10 Most Engaging Content (comments, likes, shares, views, engagement, reach) ๐Ÿ“Š

Video ๐ŸŽฅ

  • Views of current posts ๐Ÿ“

  • Video views ๐Ÿ”ข

  • Number of video views from your followers ๐Ÿ‘ฅ

  • Number of video views from the 'For You' page ๐Ÿ‘๏ธ

  • Number of video views from hashtag searches #๏ธโƒฃ

  • Number of video views from your profile page ๐Ÿ‘ค

  • Number of video views from search results ๐Ÿ”

  • Number of video views with sound enabled ๐Ÿ”ˆ

  • Number of video views in full ๐ŸŽฅ

  • Daily number of views of current posts ๐Ÿ“น

  • Daily number of views of all posts ๐Ÿ‘€

Inbox Analytics ๐Ÿ“Š

  • Inbox Messages by Tags ๐Ÿท๏ธ

  • Inbox Messages by Sentiment โ˜บ๏ธ

Publisher Analytics ๐Ÿ“ˆ

  • Number of posts by tags ๐Ÿท๏ธ

And now onto the profiles you follow and the analytics they come with. ๐Ÿ‘‡


Profiles you monitor

๐Ÿ’โ€โ™‚๏ธ Just a heads up. While the analytics of monitored pages may not be as detailed as your managed social media profiles, trust us, there's still a whole bunch of insights to be found! So, let's get to it.

๐Ÿ“˜Facebook (monitored)

Summary ๐Ÿ“„

  • Fans daily ๐Ÿ‘ฅ

  • Engagement rate ๐Ÿ”ฅ

  • Interactions daily ๐Ÿ“Š

Reach ๐Ÿš€

  • Fans daily ๐Ÿ”ข

  • Fans growth ๐Ÿ“ˆ

Engagement ๐Ÿ’ฌ

  • Engagement Rate (ER) daily chart ๐Ÿ“Š

  • Social Interaction Index ( SII ) ๐Ÿ“Š

  • Split of interactions daily chart (comments, mentions, shares, reactions) ๐Ÿ“Š

  • Share of interactions (comments, mentions, reactions, shares) ๐Ÿ“Š

Content ๐Ÿ–ผ๏ธ

  • Page admin activity daily chart (posts, comments, reactions) ๐Ÿ“Š

  • Page admin post types chart (link, photo, video, text) ๐Ÿ“Š

  • Percentage of post types ๐Ÿ”ข

  • Page post engagement by days chart (engagement rate) ๐Ÿ“Š

  • Top 10 most engaging pieces of content (further divided into paid reach, organic reach, viral reach, total reach, engagement rate, comments, reactions, lifetime, and shares) ๐ŸŒŸ

Hashtags #

  • Number of posts by number of hashtags ๐Ÿ“Š

  • Breakdown of hashtags used in posts๐Ÿ“

  • Comment count ๐Ÿ’ฌ

  • Reaction count ๐Ÿ‘

  • Average Engagement Rate ๐Ÿ”ฅ

๐Ÿ“ธ Instagram (monitored)

Summary ๐Ÿ“„

  • Follower count ๐Ÿ‘ฅ

  • Following count ๐Ÿซ‚

  • All content ๐Ÿ“œ

  • New content ๐Ÿ“

  • New interactions ๐Ÿ‘ฅ

  • Engagement rate ๐Ÿ”ฅ

  • Followers daily ๐Ÿ‘ฅ

Followers ๐Ÿ‘ฅ

  • Followers daily ๐Ÿซ‚

  • Followers change daily ๐Ÿ”„

Engagement ๐Ÿ’ฌ

  • Engagement Rate ๐Ÿ”ฅ

  • Likes ๐Ÿ‘

  • Comments ๐Ÿ’ฌ

  • New interactions ๐Ÿ’ฌ

  • Engagement Rate (ER) daily ๐Ÿ“Š

  • Interactions daily ๐Ÿ“Š

  • Interactions by days of the week ๐Ÿ—“๏ธ

Content ๐Ÿ“ธ

  • Number of Reels

  • Number of Posts ๐Ÿ“œ

  • Number of Image posts ๐Ÿ–ผ๏ธ

  • Number of videos ๐ŸŽฅ

  • Number of carousel posts ๐Ÿ”„

  • Posts by day ๐Ÿ—“๏ธ

  • Post engagement by post type (photos, videos, carousels) ๐Ÿ“Š

  • Post engagement by number of hashtags (vs average Engagement Rate) ๐Ÿ“Š

  • Post engagement by days of the week (vs average Engagement Rate) ๐Ÿ—“๏ธ

  • Post engagement by hours (vs average Engagement Rate) ๐Ÿ•’

  • Posts by engagement rate ๐Ÿ“Š

  • Reels by engagement rate ๐Ÿ“Š

Hashtags #

  • Hashtag cloud โ˜๏ธ

  • Hashtags (name, the numbers of posts used, comments, likes, Engagement Rate) ๐Ÿ“Š

๐ŸŽฅ YouTube (monitored)

Summary๐Ÿ“Š

  • Subscribers ๐Ÿ‘ฅ

  • Videos ๐Ÿ“น

  • Views ๐Ÿ‘€

  • Interactions ๐Ÿ’ฌ

  • Engagement Rate ๐Ÿ”ฅ

  • Sentiment ๐Ÿ˜ƒ

  • Subscribers Daily Chart ๐Ÿ“ˆ

Reach ๐ŸŒ

  • Subscribers Daily Chart (new subscribers, % change) ๐Ÿ“ˆ

  • Subscribers Growth Daily ๐Ÿš€

Content ๐Ÿ“š

  • Videos ๐Ÿ“น

  • Views ๐Ÿ‘€

  • Average views per video ๐ŸŽž๏ธ

  • Sentiment ๐Ÿ˜”

  • Top 10 Most Engaging Content (publication date, views, comment count, like count, dislike count, interactions, engagement rate, sentiment, duration) ๐ŸŒŸ


Features and get started

To make the most of NapoleonCat's analytics, first link up the social media profiles you handle, along with any other profiles you'd like to monitor for some sneaky competitor analysis. ๐Ÿ•ต๏ธโ€โ™‚๏ธ

Once you've done that, give it some time for the data to populate. Before you know it, you'll have a bunch of insights waiting for you in NapoleonCat's Analytics!

๐Ÿ”ญ Track Performance Across Channels: Monitor how your profiles are doing across Facebook, Instagram, LinkedIn, and YouTube

๐Ÿ“Š Custom Time Period: Analyze data over the time period you specify. Whether you want to look back on the last week or the last year, you've got the power

๐Ÿ“ˆ Track Key Metrics: Follow vital metrics like engagement rates, reach, follower growth, demographics, and more

๐Ÿ”€ Groups and Sets: Organize your profiles into groups and sets for easier and more efficient management

๐Ÿ–ผ๏ธ Downloadable .png Charts: Download charts in .png format to showcase social media analytics during meetings

๐Ÿ”ฎ Demographics & Growth: Watch your follower count grow, and keep track of the demographics of your audience

๐Ÿ” Profile Comparison: Pit your social media profiles against each other or against your competitors. Comparison is the first step towards improvement!

There's a ton more NapoleonCat can do. Connect, analyze, iterate, and win at your social media game! ๐ŸŽฏ

We feel you, the wealth of analytics options can seem a bit much at first. But, let's make it easy for you:


Related articles

We've rounded up a few reads to smooth your analytics ride. Take a peek at these articles that are ready to guide you! ๐Ÿ‘‡

๐ŸŽฏ Engagement Rate Explained: This article breaks down this essential social media metric in a digestible way that's easy to understand and apply

โ“Analytics FAQs: Got queries? We've got clarity! This article covers everything about our data sources, how long we retain data, and the accuracy of it

๐Ÿ‘ฉโ€๐Ÿ’ป Group Profiles Like a Pro: Want to compare your profiles like an analytics whiz? Data Sets are your ticket to benchmarking brilliance

๐Ÿค Reach Explained: Understand the concept of 'reach' in social media analytics. This piece explains what 'reach' means and why it matters

๐Ÿ“บ Facebook Video Analytics: Elevate your video game. This articles provides insights on Facebook video analytics, so you can get maximum juice out of your video content!


Benefits and use cases

Alright, let's be real here, we could go on about how "NapoleonCat will elevate your social media presence" and other such fluffy stuff. ๐Ÿ˜…

But wouldn't it be better if we dished out some true, relatable use cases that our users have pulled off?

Here's what you too can achieve with NapoleonCat! ๐Ÿ‘‡

  • ๐Ÿ•ต๏ธโ€โ™€๏ธ Detective Time: Spotted a competitor's stats skyrocketing? Time to play detective. Dive into their recent campaigns, and see what made them a hit. Use these to improve your own strategy!

  • ๐ŸŽฏ Target Audience: Not sure who your top followers are? Use NapoleonCat to identify your most engaged users. Then tailor your content strategy to appeal to this audience!

  • ๐Ÿ“Š Content Performance: Confused about which type of content is performing best? NapoleonCat can help you analyze your content performance and discover what your audience loves most

And... that's a wrap!


๐Ÿ—จ๏ธ Our Customer Success team is ready to assist you with anything you need. Just reach out on chat in the bottom right-hand corner of your screen.

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