🤔 Have you ever wondered why the impressions and reach data in your Facebook reports might differ? In this article, we'll break down the reasons behind this discrepancy and explain how Facebook sends reach and impressions data via their API. No need to fret; we'll walk you through everything you need to know!
Reach vs. Impressions: the definitions
🤓 Now let's try thinking of some real-life scenarios to help you understand the difference!
So, let's look at the disparity between impressions and reach from, say, March 1st to 28th.
In this example, let's take a look at the difference between impressions and reach for a Facebook page analyzed from March 1st to 7th, using 7-day increments.
We hope this explanation goes some way towards helping you understand the difference between impressions and reach! 😺