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Auto-Moderate Interactions on Facebook Ads and Instagram Ads
Auto-Moderate Interactions on Facebook Ads and Instagram Ads

Auto-handle interactions on Facebook Ads and Instagram Ads – learn how to automate responses, removals, hiding, commenting, and more

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a year ago

Investing big money into your Instagram and Facebook ads only to witness arguments, missed sales chances, and sneaky competitors? That's a hard pill to swallow.

But stress no more! With NapoleonCat's Auto-moderation, you can handle interactions on your paid posts like a pro. πŸŽ‰

With options to auto-reply, hide, delete, flag, or assign interactions on your paid posts to moderators, not a single deal will slip through the cracks, and no hater will tarnish your posts. Let's jump right in!


Available message types, conditions, and actions

Let's break down which types of interactions on Facebook and Instagram ads you can automatically manage.

From replying directly to comments and sending tailored private messages, to tactically hiding or removing unwanted content – it's all in your hands!

Automate managing interactions on Facebook Ads and Instagram Ads – learn to automate responses, removals, hiding, commenting, and more.

Your cheat sheet is ready. Check out the tables below for a detailed breakdown of all the message types and actions you can perform with Auto-moderation:

πŸ”΅ Facebook Ads

πŸ“¨ Message Type

βš™οΈ Condition

Ad comments

All, Text only, Containing link, Containing images or videos

Dark post comments for specific post (Posts from the last 30 days - can choose multiple)

All (no specific condition)

Ad top-level comments

All, Text only, Containing link, Containing images or videos

Ad subcomments

All, Text only, Containing link, Containing images or videos

Comments and subcomments for specific post (Posts from the last 30 days - can choose multiple)

All (no specific condition)

For the above message types and conditions, you can automatically perform these actions:

πŸ€– Social Media Actions

πŸ—¨οΈ Reply as a comment

πŸ“© Reply in a private message

πŸ™ˆ Hide

πŸ—‘οΈ Delete

🚫 Block user


πŸ“£ Instagram Ads

πŸ“¨ Message Type

βš™οΈ Condition

πŸ€– Social Media Actions

Comments for specific post (Posts from the last 30 days - can choose multiple)

All (no specific condition)

πŸ—¨οΈ Reply as a comment

πŸ™ˆ Hide

πŸ—‘οΈ Delete

Ad comments

All (no specific condition)

πŸ—¨οΈ Reply as a comment

πŸ™ˆ Hide

πŸ—‘οΈ Delete


NapoleonCat actions

As for NapoleonCat's internal actions, they're consistent across both Facebook and Instagram ads. Use one, all, or none – the choice is yours:

Master the 3rd block of building Auto-Moderation rules: take actions directly on social media and perform internal actions in NapoleonCat

Auto-assigning conversations

πŸ’Έ An excellent internal action to think about? Auto-assigning conversations to a moderator!

Just think: lightning-fast responses to product-related questions and catching those hot sales opportunities from your ads.


☝🏽 Remember that Auto-moderation isn't just for your ads. You can auto-moderate organic interactions too.


Alright, let's dive into setting up Auto-moderation rules for your Facebook and Instagram ads now!

Set up Auto-moderation rules for Facebook ads

  1. Create a new Auto-moderation rule or tweak an existing one

    Be sure to give your rule a clear name, and an internal note if you'd like:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  2. (a) Select Facebook from the dropdown

    (b) Now, choose your social media page. You can even select multiple pages for one rule!

    (c) From the available options, pick a message type related to ads such as "Ad comments" or "Comments for a specific post"

    (d) Set a condition for your rule. Want to target all comments or comments with links, for example?

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  3. Time to get specific with your triggers! You can input keyword triggers or, if you prefer, you can leave the trigger field disabled (it's optional)

    Imagine you're looking to catch sales inquiries like "how much" or "new offer"; you'd simply plug these into the keywords:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  4. Now, it's decision time: do you want to comment, respond, hide, delete, or something else? Pick your social media actions:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

    πŸ“š Find out more about social media actions here

  5. Optionally, you can also select NapoleonCat (internal) actions like archiving a message in your Inbox, auto-assigning the ticket to a moderator, and more:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  6. You can leave the notification and schedule blocks blank, or enable them. It's your call. Just toggle these on or off:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  7. Hit the yellow "Save&Run" button in the top-right corner to launch your rule right away, or save it as a draft for later. And that's it!

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

Okay, now let's shift gears and set up Auto-moderation rules for your Instagram Ads account!



Set up Auto-moderation rules for Instagram ads

  1. Create a new Auto-moderation rule, or tweak an existing one

    Don't forget to give your rule a catchy name, and maybe a note for your reference

  2. (a) Choose Instagram Ads as your platform

    (b) Then, select the Instagram ads profile or profiles you'd like the rule to apply to
    ​
    (c) Choose the message type you want to handle. Whether it's comments on specific posts from the last 30 days, or just Ad comments, pick the one that fits your needs

    When it comes to conditions, it's simple. It's always set to "All" - there are no specific conditions

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  3. As for triggers, you can either leave this empty or specify keyword triggers

    Think about your ad content. Maybe it's a product launch ad and you're looking for questions like "price?", "size?", or "available in-store?". Set these as your triggers:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

    πŸ“š Read up more on keyword and tag triggers here

  4. Up next, actions! Decide whether you want to reply as a comment, hide the comment, or delete it entirely:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  5. If you want NapoleonCat to handle internal actions such as archiving the message in your Inbox, marking its sentiment, assigning it a moderator, etc. – you can set that up too!

    Remember, this step is optional:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  6. Next, both of these fields are optional:

    (a) Notifications - let us keep you in the loop. Set up email notifications whenever your rule gets triggered

    (b) Schedule the rule to launch on a specific date or run within specific hours:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation

  7. The final touch - hit "Save&Run" in the top-right corner to activate your rule immediately, or "Save draft" if you'd like to review it later:

    Auto-Moderate Interactions on Facebook Ads and Instagram Ads with NapoleonCat auto-moderation


Ideas for rules

No need to pull your hair out over creating rules.

Our customers have been there, done that, and they're crushing it with Auto-moderation on their ad posts. Now it's your turn!

Get inspired here:

πŸ—¨οΈ Need a hand? Our Customer Success team is always here to help! Talk with us on chat in the bottom, right-hand corner of your screen.

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