Let's dive into Engagement Rate, a handy metric that shows how engaged people are with the content shared by a page or profile.
ER is calculated by taking the total interactions and dividing them by the number of followers. Then, we multiply by 100 to make the number easier on the eyes (fewer zeroes).
π’ Below is the exact formula:
The number of reactions represents the total count of reactions from the post itself and from comments under the post.
Here's how we figure out ER:
For a single post, we add up the interactions and divide by the number of fans/followers on the day it was published
Engagement Rate (ER) measures post engagement relative to the number of followers on the publication day.
Both values used in the ER calculation may change over time:the interaction count increases as the post receives new activity,
the followers count may be updated when the crawler retrieves refreshed historical data.
β
As a result, the ER value and post ranking may change even after the selected date range has ended.
For daily ER, we sum up the interactions for all posts shared in one day and divide by the number of fans/followers on that day
For periods longer than a day (like a week or a month), we calculate the average daily ER for that time frame.
π¬ Need a paw-some helping hand? Our Customer Success team is always here to assist you! Talk with us on chat in the bottom right-hand corner of your screen.