"Reach" is a term that gets thrown around a lot in the world of social media, but what does it really mean? ☝️
But here's the catch - Facebook is like a bustling city that never sleeps, constantly growing with new content (posts, images, videos, you name it!). 🌃
With so much happening, it's impossible for users to see everything, especially with targeted sponsored posts in the mix.
💡 That's why the folks at Facebook developed an algorithm that controls what is shown to users based on their previous activities.
Types of reach
It's broken down into categories - Organic, Viral, Nonviral, and Paid:
👀 Here's where you can see your reach (or that of your competitors):
Cruise on over to Analytics - pick your own or competitor profile on the left-hand side
Hit the "Reach" tab
Specify the time-frame
Scroll down a tad until you see "Total reach" and select the increment (1-day, 7-day, or 28-day) 👇
Select the time range and social media pages for the report
Generate the report
Once done, download it onto your computer and open it
You'll find reach data on the pages "Reach 1-day, Reach 2-day, Reach 28-day" 👇
📊 Facebook delivers reach information in 3 different increments – 1, 7, and 28 days.
Picture this: you're keen to check out your reach for the last 2 weeks. You've set the time frame, and now it's time to pick the increment.
Here's where things get a bit interesting - depending on your increment choice, the data will shift. Why, you ask? 🤔
❌ This is exactly why adding up reach metrics is a big no-no.
The results will be off because depending on the chosen increment, the system has a different understanding of what a unique user is.