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Facebook Video Analytics Explained
Facebook Video Analytics Explained

Take an in-depth look into your Facebook video stats: measure views, auto-plays, and more

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a week ago

Video content is sweeping across the social media world like a tidal wave, and you definitely want to ride that wave, not get swept away by it!

With NapoleonCat, you can dive deep into how your videos are performing and make sure you're making the most of this powerful content type. 🌊🏄‍♀️

Track video analytics

  1. To get started, head over to Analytics in NapoleonCat

  2. Pick your Facebook page on the left

  3. Find the "Video" tab

  4. Once you're there, set your time frame and voila!

Video analytics Facebook in NapoleonCat

📊 You'll see a summary table and different charts presenting your video content’s performance.

Types of charts and tables

Here's the cool part - the charts present views in 3 different time markers: 3s, 10s, and 30s, divided into organic and paid reach. This gives you a clear picture of how much attention your videos are grabbing and how long they're keeping your audience hooked: 🎣

Video analytics Facebook in NapoleonCat

☝️ Want another perspective on your videos?

🎬 There’s a chart showing how many of all impressions were triggered by the autoplay or clicked to play features.:

Video analytics Facebook in NapoleonCat

It's like having a backstage pass to your audience's viewing habits!

📈 Charts are great, but if you're more of a numbers person, there’s also a table underneath every chart (just click on the “show table” button).

Video analytics Facebook in NapoleonCat

Download charts

And the cherry on top? NapoleonCat allows you to export your video stats - both charts and tables.

Just find the download button in the top right-hand corner of each chart/table. 👇

Video analytics Facebook in NapoleonCat

💬 Need a meow-tainance check? We've got you covered! Connect with our Customer Success team on chat in the bottom right-hand corner of your screen.

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