So you’ve generated your first Inbox Activity Report. Great! But now that you have all these metrics, you’re probably wondering what they all mean. Read on to find out.

If you’re interested in moderation parameters for an individual profile, you can find them in the Profiles Report.

The report shows data for a selected period of time and includes hours (either work hours, outside of work hours or both) that can be set individually. It presents both data concerning the span of fan activity, and moderators’ reactions and responses. We count all the messages, comments, and reactions one by one and provide you their exact number. What’s more, you can also find the averages and medians for several metrics. Here’s exactly what the report includes.

In the very first columns you can see general data for all the messages that appear in your NapoleonCat inbox (depending on the social platform: private messages, comments, fan posts):

-The overall number of new messages
-The number of messages with any moderator’s reaction (either public or internal)
-The number of messages with a moderator’s public reaction
-The number of messages responded to privately
-The number of archived messages

Then, the analysis goes deeper. We separated data for comments, private messages, visitors’ posts, and dark post comments:

 The overall number of new comments
The overall number of new private messages
The number of new visitors’ posts
The number of new dark post comments

As you’re already well acquainted with visitors’ activity on your profile, it’s time to have a look at how the incoming messages have been moderated. First, you can see the average moderator reaction time. Moderator reactions are all the actions that the moderators undertake using NapoleonCat (comment, like, send a message; but also send to consultation, tag users, mark sentiment etc.). We start counting the reaction time from the moment of publication on a social platform and stop when the moderators react. We include:

-Average time of moderator reaction

The value comes from the total of all the reaction spans divided by their number. You can also see the median time for moderation reaction which is the middle value among all the reaction spans:

-Median time of moderation reaction

And also:

-Shortest reaction time
-Longest reaction time

Note that not all moderator reactions are visible to your visitors. Not to worry, there’s a separate section where we show data for publicly visible reactions:

-Average time of public reaction

We also count how many times the moderators:

-Replied
-Replied with private message either to a private message or a comment
-Liked posts or comments
-Unliked a post or comment
-Archived comments and messages
-Deleted messages and comments
-Hid comments

-Tagged a fan
-Tagged a message
-Marked sentiment
-Added an internal note
-Sent a comment or a message to consult
-Flagged a message or a comment
-Blocked users
-Unblocked users

Finally, we add all the moderator reactions together and show you the:

-Total

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