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Set up User, Message, Content, and UTM Tags
Set up User, Message, Content, and UTM Tags

Discover how to improve your social media workflow with effective tagging strategies

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a week ago

Having a hard time managing the influx of social media messages and tracking your content's effectiveness? πŸ˜“ Breathe easy, NapoleonCat is here to help.
With user, message, content, and UTM tags – you can neatly organize conversations, keep track of user interactions, and evaluate your campaigns' impact. Let's jump right in!

What's in it for me?

Imagine quickly identifying different types of users, like devoted fans or pesky trolls, and addressing urgent customer issues on social media. πŸš€

​User tags make it easy to identify and categorize different user types, while message tags enable you to tackle important customer inquiries head-on.

They're a powerful duo when working with the Social Inbox, and let you filter your conversations based on specific message types.

Content tags, on the other hand, keep your social media posts organized by topic – and UTM tags give you the lowdown on your campaign performance. They're a perfect match for the Publisher.

Let's get tagging!

Set up user, message, and content tags

Setting up your tags 🏷️ is a breeze.

  1. Cruise on over to Workspace Settings > Tags

    Here, you can whip up sets of tags for your content in the Publisher, as well as for incoming messages and their authors in the Social Inbox

  2. Pick a color from the drop-down menu, type in your tag's name, and hit "Add."

    Set up User, Message, Content, and UTM Tags in NapoleonCat

  3. You can also sort your tags by color or alphabetically. And just like that, you're all set to tag away! πŸŽ‰

How to use user, message, and content tags

User and message tags shine in the Social Inbox, making it a breeze to manage conversations. Plus, user tags are super handy in Auto-Moderation, while content tags (those nifty internal labels) help keep your content in check!

  • User tags: Easily categorize users on your social media and create custom Auto-Moderation rules for specific tagged groups (e.g., prioritize responses to top commenters)

    Examples: Loyal fan, Frequent commenter, Helpful critic, Industry expert, Troublemaker πŸ’‘

  • Message tags: Organize and filter messages and comments in your Inbox using specific tags, for example, based on the subject

    Examples: Time-sensitive, Customer feedback, Technical support, Collaboration inquiry, Contest submission πŸ’‘

  • Content tags: Track the themes and subjects of your social media publishing

    Examples: Product launch, Behind-the-scenes, Promotions, Tips and tricks, Employee spotlight πŸ’‘

πŸ”– Need profile-specific inbox tags? We got you! Just navigate to Workspace Settings, hover over the profile you want to customize, hit "Edit," and add your tags:

profile-specific tags

Now, you'll only see those tags for messages from the selected page. Talk about tailored organization!

Need to filter messages by user and message tags?

Pop over to the Social Inbox and check out the filter options ("More filters") right at the top:

tags in NapoleonCat

Plus, when you're creating Auto-Moderation rules, you can even have them trigger based on the user type. How cool is that? πŸ‘‡

Publisher in NapoleonCat

To view content by type, go to the list view in the Publisher. Your posts will have a color-coded tag next to them. Hover over it, and you'll see the type of your post. πŸ‘‡

Publisher in NapoleonCat

And when you're putting together a social media post, remember to include an internal content tag like this. πŸ‘‡

Publisher in NapoleonCat

Create and use UTM tags

If Google Analytics is your go-to for tracking traffic, then NapoleonCat's UTM codes feature is right up your alley. πŸš€

UTM codes are these nifty little pieces of info added to links, which tell you more about the source, medium, content, or campaign you've got going on. This helps Google Analytics keep an eye on your campaign performance and the traffic it's bringing in.

To set up UTM tags, head to Workspace Settings > UTM Tags. Create and choose default tags as needed:

UTM Tags in NapoleonCat

Next, swing by the Publisher and schedule a post as you normally would.

When you add a link to your post, just toggle on UTM tags. You can either create new UTM tags by typing them in and selecting 'create option', or choose from pre-added tags:

UTM Tags in NapoleonCat

Once you've got your tags all set, schedule or publish your post and keep an eye on your traffic in Google Analytics using the UTM codes. πŸ•΅οΈβ€β™€οΈ

These little helpers will give you the insights you need to make savvy social media decisions!

And... that's a wrap.

πŸ—¨οΈ Need a hand? Our Customer Success team is just a whisker away! Reach out to us on chat in the bottom right-hand corner and we'll help you out.

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