There’s one key distinction to keep in mind: while Instagram Business is your main profile, Instagram Ads refers to your advertising campaigns. Even if both refer to the same post, they are handled separately, so to manage everything comprehensively in NapoleonCat, you need to connect both.

Instagram shares data with external tools like NapoleonCat through two different APIs: the Marketing API and the Business API. The Business API delivers data related to organic content, such as regular posts and interactions on your Instagram Business profile. The Marketing API, on the other hand, handles data from paid campaigns, meaning Instagram Ads.

This separation means that Instagram Business is the source for organic activity, while Instagram Ads provides insights and interactions related to paid advertising. To get full access to both types of data in NapoleonCat, it's essential to connect both sources.

Comments on Instagram, even those from ads, can sometimes be labeled by the API as "organic." That’s why we strongly recommend connecting both your Instagram profile and your ads. In certain cases, comments from ads may still pass through the API as ad-related content.

By connecting both Instagram Business and Instagram Ads, you ensure access to 100% of the comments made on your profile. This way, no interaction slips through the cracks.

NapoleonCat allows you to create auto-moderation rules that also apply to Instagram Ads. For example, you can set up automatic replies or hide unwanted comments on your ad campaigns.