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All About Social CRM: Features and Workflow

Learn how to use the Social CRM feature to create and manage user profiles.

Julia Zogata avatar
Written by Julia Zogata
Updated today

The Social CRM feature allows you to build and manage detailed user profiles based on interactions across your communication channels. When you receive a comment or a message from a user, you can create a CRM profile for them to keep all relevant information organized in one place.

Accessing Social CRM

Navigate to the Social CRM tab to view and manage all user profiles.

Available Actions

Within this tab, you can perform several key actions:

  • Delete – Remove a user profile permanently.

  • Merge – Combine duplicate profiles into one.

  • Export to CSV – Export your CRM data for reporting or backup purposes.

  • View Creation Date – See when a CRM profile was created.

  • Add Notes – Include any internal notes about the user.

  • View Platform – Identify the platform the user originated from (e.g., Facebook, Instagram).

  • User Tags – Tag users for better categorization and filtering.

Filtering and Searching

To help you manage large volumes of user data, the Social CRM offers:

  • Filtering by:

    • User tags

    • Social media platforms

  • Search by user name directly from the list.

Viewing a CRM Profile

Clicking on a user profile opens a detailed view with the following information:

  • Name

  • Email – Add or edit if available.

  • User Tags

  • Company – Add or edit if known.

  • Phone – Add or edit if available.

  • City – Add or edit if known.

  • Country – Add or edit if known.

  • Conversation History – View past interactions and access links to the related threads in your Inbox.

  • Notes – Review or add internal notes about the user.

  • Delete User – Remove the user profile directly from this view.

The Social CRM feature is designed to give you a centralized and organized view of your users, helping you personalize communication. With filtering, tagging, and note-taking capabilities, you can keep your customer data clean, relevant, and easy to navigate.

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