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Managing Comments and Offensive Content
How to automatically hide offensive comments on Facebook and Instagram
How to automatically hide offensive comments on Facebook and Instagram
Hide any abusive comments beforehand
Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a week ago

Receiving hundreds/thousands of comments and messages a day can give you a headache. The more time you need to monitor them, the more time you waste. Creating an Auto-moderation rule will support you in controlling this. It will also protect your brand image from spam and inappropriate comments.

When you go to the "Auto-moderation" module on the left, you will see 3 ready-to-use automatic rules. Why these? It turns out that they are the most frequently used by our customers.

You can either take a traditional way of creating a new rule or you can use one of the templates (that we highly recommend).

The first two rules immediately hide offensive comments and they are triggered by keywords that we’ve collected based on how our customers use Auto-moderation. Intriguing as they may seem, the keywords come from real-life use cases.


Let’s click the Facebook template.

The name of the rule has already been named for you - you will easily locate it. Choose the page you want this rule to be applied to.

Having chosen the page, let’s decide on the message type (post to page, organic comment, profile mentions, etc.) and condition (all comments, comments with link, etc.). Our template automatically picks "organic comment" which will work on all comments.

With tags, you can tag your fans in the inbox as customers, leads, top fans, trolls, etc. – and then apply your rule only to these groups. Remember that’s just an option - you do not need to do this for auto-moderation to work. It will undoubtedly be helpful in the future once you already tag your fan. Let’s say there is a troll, who leaves negative comments all the time - you can tag such a user (troll) and then define ‘’inbox action’’ - hide or delete - the comments will not be visible.

Note: The rule is NOT automatically applied - it will work on previously tagged users.

With the rule ready, you don’t need to come up with your own keywords. They come from real-life use cases - feel free to use them :-)

And if you think something is missing or you need to change the action in Inbox, for instance, you can simply edit it.

As always, you can also set a notification. The person, whose email address you insert, will get notified that NapoleonCat has automatically moderated the following thread.

Nothing changes in regards to scheduling the rule, check it out here.


When it comes to Instagram, the rule looks pretty much the same.

Go to the ‘’Auto-moderation’’ and choose the second template.

Again, the rule has been named for you (feel free to change it). Go for the page that the rule will apply to.

What makes Instagram different from Facebook in the message type. You can choose either organic comment or comments for specific posts. Our research proves organic comment to be the ‘most popular’ among our customers.

Next steps are the same as for Facebook. Go for tagging (not obligatory), keywords, defining Inbox action, scheduling (if needed) and setting notifications. Don’t forget to save the rule.

Any questions or doubts? Let us know!

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