Getting Started With The Publisher

With our new Publisher, you can draft, schedule, and publish posts from your desktop directly to Facebook, Instagram, and Twitter. Share tasks with your teammates and take managing social media to a new level of convenience.

To create and publish or schedule a post, click the “Publisher” icon in the menu on the left side of the dashboard.

The Publisher’s main view consists of three tabs: Calendar, Posts, and My Tasks. To create a post, head to the Calendar.

Hover over a date of your choice and click on the yellow “+” button to start crafting your first post. If you want to pick a date later, start with the "+" button in the top right corner of the screen instead.

You will automatically be redirected to another window where you can start creating your post(s). Using the post creator, you can craft posts for individual or multiple profiles.

On the left side of the screen you’ll see a list of all your managed profiles connected with NapoleonCat. Use the checkboxes to select a profile(s) and start creating your post.

If you want to learn how to add managed profiles to NapoleonCat, read this article.

The middle column of the creator is where you craft your content. Here, you can write your post and combine it with some other platform-specific components.

For Facebook posts, you can:

For Instagram posts, you can:

For Tweets, you can:

For LinkedIn posts, you can:

For Google My Business, you can:

To target your Facebook post, switch on the “Post visibility settings”. You’ll see a couple of extra boxes where you can limit the visibility to specific age groups and locations: countries, regions, or cities.

If you wish to publish the post as hidden, simply switch on the “Publish as hidden post” option. The hidden post won’t be visible on your Facebook timeline to anyone outside your organization but you can change its settings at any time directly on Facebook.

For Instagram, you can also crop your image into Instagram-friendly ratios.

You can also tag users in your Instagram posts. Hover over the thumbnail image and click on the middle icon.

You will see a pop-up window where you can click on the picture to tag other profiles.Type the username of your choice within the box on the right-hand side.

If you're sharing a video on Instagram, you can also select a thumbnail. First, click on the film icon:

Select any of the available thumbnails for your video and save changes.

On the right-hand side of the post creator, you’ll be able to see a live preview of how the post will look on each social media platform.

In the lower section of the post creator, you can immediately publish your post or schedule it for publication at a later time. Simply toggle the yellow button to switch between publishing and scheduling mode. If you choose to schedule your post, click on the calendar icon to choose a publication date from the calendar, then set a time.

Once you switch from publishing to scheduling mode, the “Publish” button at the bottom of the screen will also be replaced with a “Schedule” button.

Let’s move on to how you can organize workflows using the Publisher. We prepared a few solutions that will help you organize your content calendar and streamline teamwork. None of the actions described below will be displayed anywhere else outside your NapoleonCat account.

There are two buttons at the top of the post creator:

The content tags will help you internally organize your content into categories or campaigns. Using tags, you can color-code your content calendar and easily assess whether your content pipeline is well-balanced. You can create tags in your Workspace settings and use them to tag your posts.

For better organization, you can also add internal titles that will help you navigate posts in a busy content calendar.

Closer to the bottom of the post creator, you’ll find a box you can use to assign posts to owners. This option will help you distribute posts among your team members (e.g. you can create a draft and assign it to a team member who will be responsible for polishing the content and scheduling publication). If you don’t work in a team or simply you don’t wish to assign the post to anyone in particular, the post will automatically be assigned to you.

All team members will be able to find the posts assigned to them within their “My tasks” tab within the main view of the Publisher.

Finally, once your post is ready, you can publish it or schedule the publication for a chosen date. If you’re not ready, you can save the draft and come back to editing the post at your convenience.

Once you save your post as a draft, schedule, or publish it, you and your teammates will be able to add internal comments to each post. Use this option to exchange opinions, feedback, and advice or provide additional context for your managers or clients. The discussion panel and activity log are visible at all times on the right-hand side of the post creator.

Within the right column, you’ll also find a box where you can add subscribers to your post. Subscribers are the team members with access to your NapoleonCat account who will be notified when the post status changes. Unlike “Assignees”, “Subscribers” won’t be responsible for the publication process of a particular post.

If you work with a big team, make sure to only give editing access to the users who will actually be responsible for scheduling and publishing posts. By assigning viewing access to clients and other team members, you’ll avoid any possible mishaps. You can grant access levels to users within the “Members” tab in your “Workspace settings”.

And you're all set!