With our new Publisher, you can draft, schedule, and publish posts from your desktop directly to Facebook, Instagram, and Twitter. Share tasks with your teammates and take managing social media to a new level of convenience.

To create and publish or schedule a post, click the “Publisher” icon in the menu on the left side of the dashboard.

The Publisher’s main view consists of three tabs: Calendar, Posts, and My Tasks. To create a post, head to the Calendar.

Hover over a date of your choice and click on the yellow “+” button to start crafting your first post. If you want to pick a date later, start with the "+" button in the top right corner of the screen instead.

schedule button

You will automatically be redirected to another window where you can start creating your post(s). Using the post creator, you can craft posts for individual or multiple profiles.

schedule and craft your posts

On the left side of the screen you’ll see a list of all your managed profiles connected with NapoleonCat. Use the checkboxes to select a profile(s) and start creating your post.

publish on different profiles with napoleoncat

If you want to learn how to add managed profiles to NapoleonCat, read this article.

The middle column of the creator is where you craft your content. Here, you can write your post and combine it with some other platform-specific components.

write your post

For Facebook posts, you can:

  • Add up to 30 images

  • Add a video

  • Add a link (with or without UTM tags)

button to publish on facebook

For Instagram posts, you can:

  • Add a picture

  • Add a video

  • Tag a location

  • Add the post’s first comment

  • Post a reel

  • Post a carousel post

button2 to publish on instagram

For Tweets, you can:

  • Add up to 4 images

  • Add a video

  • Add a link (with or without UTM tags)

button3 to publish on twitter

For LinkedIn posts, you can:

  • Add a picture

  • Add a video

  • Add a link (with or without UTM tags)

button to publish on Linkedin

For Google My Business, you can:

  • post What’s new, Event and Offer.

To target your Facebook post, switch on the “Post visibility settings”. You’ll see a couple of extra boxes where you can limit the visibility to specific age groups and locations: countries, regions, or cities.

visibility settings

If you wish to publish the post as hidden, simply switch on the “Publish as hidden post” option. The hidden post won’t be visible on your Facebook timeline to anyone outside your organization but you can change its settings at any time directly on Facebook.

'hidden' button

For Instagram, you can also crop your image into Instagram-friendly ratios.

square button

You can also tag users in your Instagram posts. Hover over the thumbnail image and click on the middle icon.

button to tag users

You will see a pop-up window where you can click on the picture to tag other profiles.Type the username of your choice within the box on the right-hand side.

button to tag other users

If you're sharing a video on Instagram, you can also select a thumbnail. First, click on the film icon:

button sharing video

Select any of the available thumbnails for your video and save changes.

button selecting thumbnail

On the right-hand side of the post creator, you’ll be able to see a live preview of how the post will look on each social media platform.

preview of the post

In the lower section of the post creator, you can immediately publish your post or schedule it for publication at a later time. Simply toggle the yellow button to switch between publishing and scheduling mode. If you choose to schedule your post, click on the calendar icon to choose a publication date from the calendar, then set a time.

button to set a date

Once you switch from publishing to scheduling mode, the “Publish” button at the bottom of the screen will also be replaced with a “Schedule” button.

button to publish or schedule

Let’s move on to how you can organize workflows using the Publisher. We prepared a few solutions that will help you organize your content calendar and streamline teamwork. None of the actions described below will be displayed anywhere else outside your NapoleonCat account.

There are two buttons at the top of the post creator:

  • Add internal content tag

  • Add internal title

internal notes

The content tags will help you internally organize your content into categories or campaigns. Using tags, you can color-code your content calendar and easily assess whether your content pipeline is well-balanced. You can create tags in your Workspace settings and use them to tag your posts.

For better organization, you can also add internal titles that will help you navigate posts in a busy content calendar.

Closer to the bottom of the post creator, you’ll find a box you can use to assign posts to owners. This option will help you distribute posts among your team members (e.g. you can create a draft and assign it to a team member who will be responsible for polishing the content and scheduling publication). If you don’t work in a team or simply you don’t wish to assign the post to anyone in particular, the post will automatically be assigned to you.

assugn users

All team members will be able to find the posts assigned to them within their “My tasks” tab within the main view of the Publisher.

assigned users and their tasks

Finally, once your post is ready, you can publish it or schedule the publication for a chosen date. If you’re not ready, you can save the draft and come back to editing the post at your convenience.

Once you save your post as a draft, schedule, or publish it, you and your teammates will be able to add internal comments to each post. Use this option to exchange opinions, feedback, and advice or provide additional context for your managers or clients. The discussion panel and activity log are visible at all times on the right-hand side of the post creator.

discussion box

Within the right column, you’ll also find a box where you can add subscribers to your post. Subscribers are the team members with access to your NapoleonCat account who will be notified when the post status changes. Unlike “Assignees”, “Subscribers” won’t be responsible for the publication process of a particular post.


If you work with a big team, make sure to only give editing access to the users who will actually be responsible for scheduling and publishing posts. By assigning viewing access to clients and other team members, you’ll avoid any possible mishaps. You can grant access levels to users within the “Members” tab in your “Workspace settings”.

editing access

And you're all set!

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