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Use Internal Titles, UTM, and Content Tags for Better Analytics
Use Internal Titles, UTM, and Content Tags for Better Analytics

Understand how to use tags to track your website traffic and organize your social media content

Napoleon The Cat avatar
Written by Napoleon The Cat
Updated over a week ago

So, you're looking to get a better handle on your website traffic and social media content? Well, you're in the right place! NapoleonCat's internal titles, UTM, and content tags are here to help. Let's dive right in.

UTM tags

πŸ•΅οΈβ€β™€οΈ UTM tags are little bits of information that you can attach to your website's link. They tell Google Analytics where your traffic is coming from, what medium it's using, and even what campaign it's part of.

It's like having a personal assistant for your website traffic!

πŸ’‘ This is super handy if you're running multiple campaigns across different platforms and want to see which ones are driving the most traffic to your website.

For example, if you're running a summer sale campaign on both Facebook and Instagram, UTM tags can help you see which platform is bringing in more visitors.

Set up and use UTM tags

  1. Create and choose default tags as needed:

    Utm and Content Tags in NapoleonCat Publisher

  2. Next, swing by the Publisher and schedule a post as you normally would.

  3. When you add a link to your post, just toggle on UTM tags. You can either create new UTM tags by typing them in and selecting 'create option', or choose from pre-added tags:

    Utm and Content Tags in NapoleonCat Publisher

πŸ‘€ Once you've got your UTM tags all set, schedule or publish your post and keep an eye on your traffic in Google Analytics using the UTM codes.

Content Tags

🏷️ You can also use Content Tags. These are like virtual sticky notes that you can attach to your social media posts.

πŸ“’ They help you keep track of different topics and themes, making it easier to manage your content.

πŸ’‘ For instance, if you're managing a brand's social media and you post about various topics like product launches, behind-the-scenes, and employee spotlights, content tags can help you organize your posts by these topics!

Set up and use Content Tags

  1. Here, you can whip up sets of tags for your content in the Publisher

  2. Pick a color from the drop-down menu, type in your tag's name, and hit "Add":

    Utm and Content Tags in NapoleonCat Publisher

  3. You can also sort your tags by color or alphabetically. And just like that, you're all set to tag away! πŸŽ‰

To view content by type, go to the list view in the Publisher. Your posts will have a color-coded tag next to them. Hover over it, and you'll see the type of your post. πŸ‘‡

Utm and Content Tags in NapoleonCat Publisher

And when you're putting together a social media post, remember to include an internal content tag like this. πŸ‘‡

Utm and Content Tags in NapoleonCat Publisher

These tags aren't just for show. They provide valuable insights that can help you improve your social media strategy.

So whether you're trying to boost engagement, increase conversions, or just get a better understanding of your audience, NapoleonCat's UTM and content tags have got you covered! 🎯

Internal Titles

Ever felt like you're playing a never-ending game of 'spot the post' with your social media content?

πŸ–‹οΈ Well, we've got just the trick for you - Internal Titles!

Upon creating a post, you can give it an internal title:

Use Internal Titles in NapoleonCat Publisher

πŸ’‘Internal Titles are totally invisible on the social platform but make your life so much easier.

You can spot them in the main calendar view, upcoming, past, unscheduled view calendar, and your tasks. It's like having your own secret decoder ring!

Use Internal Titles in NapoleonCat Publisher

And... that's a wrap!

πŸ—¨οΈ If you need help along the way, our friendly Customer Success team is always here to lend a hand. Just drop us a line in the chat in the bottom right-hand corner.

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